LIGHT Comments on the January 2026 DGE Report

Comments from Jane Bokunewicz, faculty director of the Lloyd D. Levenson Institute
of Gaming, Hospitality and Tourism (LIGHT), Stockton University School of Business,
on the January 2026 numbers released Tuesday, February 17, 2026 by the New Jersey
Division of Gaming Enforcement:
Despite a span of brutal cold and severe winter weather across the region, Atlantic
City casino operators realized a fairly strong month of brick-and-mortar gaming revenue
for January 2026. Operators’ total Gross Gaming Revenue for the month also continued
a growth trend propelled by internet gaming revenues.
For the third consecutive month (and the eighth time since inception) internet gaming
gross revenue surpassed brick-and-mortar revenue to claim 48.1% of total revenue share.
Sportsbooks (online and retail) represented 12.2% of revenue while traditional land-based
gaming accounted for just 39.7%.
With the January 2026 report, the Division of Gaming Enforcement debuted a new gross
revenue summary table, the “Internet Gaming Win and Online Sportsbook Gross Revenue
Summary.” For the first time we are getting a clearer (more accessible) view of the
business dynamics of different online-based brands. Statewide, there are only two
“Casino Brands” – operations where the casino recognizes all of the gross revenues
– and these brands accounted for just 2.3% of the total market share. The majority
of online-generated revenue in the state (67.6%) was realized by “Third-Party Brands”
– entities that contract with casino or racetrack licensees for market access.
Internet gaming continues to grow in popularity among gamblers, and as it more frequently
surpasses brick-and-mortar gaming revenues on a monthly basis it becomes more important
than ever as a revenue stream. With casinos often relying on third-party operators
to manage their internet gaming sites, it seems that much of the benefit of this growing
segment is experienced outside of Atlantic City.


