Strategic Plan - Campus Community, Communication, & Shared Governance
Implementation Goals & Accomplishments
Lead Unit: Planning & Research
Progress: 100%
FY23 Highlights:
- Centralized online dashboards developed in fact-book format.
- Began the migration of daily registration reports into server-based Microsoft Power BI dashboard that will be completed in FY24.
- Converted all Chair Report Data files from Tableau to Power BI and shared via the web using a unique link for each program.
FY22 Highlights:
- Completed an analysis of international applicants. As a result, created a new international
application tab within the Weekly Admissions Report to track apps by application type,
major,
and country of origin. - Analyzed campus events attended prior to enrollment and created a Power BI dashboard to further visualize this data.
- Regularly updated an application dashboard in Power BI using demographic information to aid URM in marketing planning efforts to meet application and enrollment goals.
FY21 Highlights:
- Updated the University’s “degreed conferred” data web interface to be more user friendly and visual.
- Expanded an interactive visual report of new student admissions data to better track funnel trends by ethnicity, geographic region, academic program, and student type.
- Expanded the Weekly Admissions Report to improve monitoring of the international application funnel by students’ academic program of study and country of origin.
- Developed and interactive report to assist Enrollment Management with territory management and goal-setting by region, based on five years of admissions funnel data.
Lead Unit: Executive Vice President
Progress: 100%
FY23 Highlights:
- Collaborated on efforts announcing priority messaging to the campus community related
to President Kesselman’s retirement, President Bertolino’s selection, COVID-19 updates
and
more. - Monitored and updated key search words, terms and negative keywords as needed. We input our targeting and exclude locations to prevent false or BOT clicks.
- Worked with various clients, including Financial Aid, Bursar and Counseling and Psychological
Services to provide content and messaging strategy as requested through service requests
and monthly meetings.
FY22 Highlights:
- Shared stories about student and faculty achievements on the website and social media channels, including Holocaust Resource Center programming, the first graduates of the MBAHAL cohort, IRS training through Project Adrian, terrapin release, maple sugaring, Cannabis initiative and more.
- Utilized Emma to support UROC communications initiatives and important information for the campus community.
- Ensured Campus Operations and COVID-19 FAQ page/sites were kept accurate and up to date.
FY21 Highlights:
- Supported UROC and University COVID-19 messaging In print, social, web and video platforms through development and evolution of the Soar Safely, Ospreys!, Return to Campus and Vax Up! campaigns.
-
Collaborated with Facilities and Operations to produce Facilities Master Plan and website.
Lead Unit: Student Affairs
Progress: 100%
FY23 Highlights:
- Utilized a Commuter email distribution list to communicate with this specific population.
- Utilized text messaging to communicate reminders to graduates.
- 14 Leadership Lunch workshops were hosted in partnership with the Elliot Leadership Program. 270 students attended.
FY22 Highlights:
- Advised Student Senate ‘s work with members of the President’s Cabinet to bring greater understanding and transparency to the institution’s investment portfolio.
- Student Senate provided input and recommendations to COVID-19 messaging sent by Student Affairs to all students.
- Partnered with Student Senate to renew multi-year MOA to execute a 50% increase in support of Cultural Heritage Months celebrations.
FY21 Highlights:
- Implemented monthly meetings with Student Senate President and VP to facilitate communications.
- Integrated student leadership on key University committees such as Multicultural Center planning team, UROC, etc.
- Co-hosted COVID-19 and Racial Justice townhall with Student Senate.
Lead Unit: Diversity & Inclusion; Information Technology
Progress: 40%
FY23 Highlights:
- Reinstated Communications Committee for FY24.
FY22 Highlights:
- Developed initial draft of Student Affairs Strategic Communication Plan.
Lead Unit: Diversity & Inclusion; Information Technology
Progress: 100%
FY22 Highlights:
- Project completed and delivered to campus community.
Lead Unit: Equal Opportunity & Institutional Compliance
Progress: 100%
FY23 Highlights:
- Updates to Procedures complete.
- User friendly EEO Complaint Processing guidance and flowchart completed and available on OEOIC webpage
Lead Unit: Planning & Research
Progress: 20%
FY23 Highlights:
- The PEIR team has begun drafting dashboard designs and collaborating with other Divisional Executives regarding specific outcomes from the Middle States Self-Study and MSCHE Visiting Team’s 2022 Evaluation Report. In FY24, examples will be presented to University leadership for review and feedback.
Lead Unit: Student Affairs
Progress: 50%
FY23 Highlights:
- Created a Commuter email distribution list to communicate with this specific population.
- Enhanced utilization of text messaging to communicate with students.
- Implemented 14 Leadership Lunch workshops in partnership with the Elliot Leadership Program. 270 students attended.
Lead Unit: Athletics
Progress: 35%
FY23 Highlights:
- Created the Fostering Athletic Spirit Team (FAST).
- Coordinated a fan-bus to support Men’s Basketball who advanced to the NCAA Division III Sweet 16 for a second consecutive year.
FY22 Highlights:
- Co-sponsored t-shirt/towel night giveaways for the NJAC basketball tournament with Student Senate (men’s and women’s opening round games).
- Co-sponsored fan bus for students to attend NCAA Men’s basketball Tournament game in Ohio.
Lead Unit: Executive Vice President
Progress: 100%
FY23 Highlights:
- Organized monthly testing of the Alertus communication system and participate in annual tabletop crisis exercise. Sent three emergency messages due to road closure and gas leak.
- Developed and implemented new campaigns included the late summer awareness push requested by Enrollment Management.
- Conceptualized, planned and executed campus community involvement in art project that was filmed for the Holiday video. More than 150 individuals participated in the art/video project.
FY22 Highlights:
- Continued monthly tests of the Alertus system to ensure familiarity and troubleshoot issues.
- Worked with University partners to provide COVID-19 communications, web content and daily COVID update email.
- Implemented the “Why I Vaxxed Up” campaign from June -August 2021, with more than 20 social media posts highlighting the personal stories of students, faculty and staff
FY21 Highlights:
- Completed strategic development plans for each of the schools, which will be used to create fundraising campaign plans.
- Completed various fundraising campaigns for campus partners and initiatives including Ospreys Give, campaigns for social justice and equity, First Ospreys, each of the schools, terrapin rescue, summer youth rowing program, various student organizations, black faculty and staff initiatives, the student relief fund and other.
- Coordinated multiple campaigns and the Benefit on the Boardwalk event to raise funds for the Student Relief Fund in response to the COVID pandemic.
Lead Unit: Student Affairs
Progress: 100%
FY23 Highlights:
- Developed intentional training and professional development opportunities for Student Affairs Leadership Council (managers).
FY23 Highlights:
- Developed intentional training and professional development opportunities for Student Affairs Leadership Council (managers).
Lead Unit: Student Affairs
Progress: 100%
FY23 Highlights:
- Invested resources to support staff membership and attendance at professional association conferences.
- Co-sponsored t-shirt/towel night giveaways for the NJAC basketball tournament with Student Senate (men’s and women’s opening round games).
- Co-sponsored fan bus for students to attend NCAA Men’s basketball Tournament game in Ohio.
FY22 Highlights:
- Awarded national recognition as one of the Most Promising Places to Work in Students Affairs by Diverse Issues in Higher Education and ACPA-College Student Educators International for maintaining a diverse staff and providing professional development for student affairs professionals.
- Created Professional Development Plans for all Student Affairs Managers and Professional Staff.
- Sponsored professional development programming series for divisional staff.
Stockton has always been independent and experimental and recognizes that our people are the core of its success.
The University values shared governance, and is committed to working closely with all campus constituencies to ensure that organizational structures and communication strategies continue to provide opportunities for productive discussion and collaboration. As the University embarks on the next five years, such conversations will support the ongoing dialogue necessary to continuously refine this plan’s implementation.
Stockton has embraced, from the outset, our mission as a public institution dedicated to the service of southern New Jersey and all its residents. We have been able to grow over the last five decades because our community is resilient, and we value original thinking.
Nor is this growth simply responsive; it is—and will continue to be—proactive and strategic. Multiple entities work to marshal this energy, including the Student Senate, Faculty Senate, Faculty and Staff Unions, Provost’s Council, Foundation Board, President’s Cabinet, and Board Members. Together, we will hold true to our mission, and shape what we become.
We will do this by developing strategies and tactics that:
- Collectively evaluate our academic and administrative structures to ensure we are as efficient and effective as possible.
- Renew our commitment to shared governance and transparency.
- Regularly share institutional updates and collaboratively assess our strategic planning process.
- Empower our staff, alongside our faculty, students, and administration—to share in the governance of our institution.
- Embrace vigorous conversation in an atmosphere of collegiality and respect